Blogger Outreach: Choosing the Right Post Tactic
May 20, 2013
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Bottom line, when it comes to blogger outreach, all we want is a positive and clear mention about our brand, right? But we’re smart enough to know by now that it’s not as simple as that. A few different mention avenues need to be mapped out before the blogger outreach road trip can be
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Real-World Lessons from a Successful Blogger Pitch
May 15, 2013
Blogger outreach is an exercise in customization. Each blogger writes about different topics in a different voice. There’s something for anyone, but blogs are rarely for everyone. There’s fitness advice for self-professed nerds. A place for people who want to learn a language fluently
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5 Easy Ways to Make Your Outreach Emails Stand Out
May 14, 2013
If you operate like I do, you’ve spent a ton of time following bloggers and reading through their words to make sure they’re a good fit for your campaigns. The last thing we need to do is drop the ball with that outreach email to make all of our research moot. I’d rather not call the
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Quick and Dirty: How to Create a Content Marketing Strategy to Engage All Stages in the Funnel
May 08, 2013
Image courtesy of sheelamohan and freedigitalphotos.net For simplicity’s sake, I’ve reduced the traditional marketing funnel to three stages: brand recognition, pushing leads to clients and keeping customers happy. Brand Recognition The rim and widest area of the funnel b
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Leveraging Content Assets For a Powerful Strategy
May 02, 2013
Image courtesy of Stockvault.com Content marketing is one of those phrases that gets tossed around quite a bit, but what does it actually mean? I think it’s different for each person and business, but to me, a content marketer, it means creating quality blog posts, writing thou
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