Common Pitch Mistakes to Avoid When Reaching Out to Bloggers
June 17, 2013
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Judging by the pitch emails that I’ve seen floating around, I’m convinced that there is some sort of handbook filled with some really bad advice on pitching bloggers. In order for you to get better response rates from the bloggers that you reach out to, check in on the pitches you are
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How to Steer Your Bloggers’ Posts in the Right Direction without Seeming Controlling
June 12, 2013
A shiny, well written, positive blog post about your brand makes the fruits of your blogger outreach labor tangible and well worth the days spent researching bloggers and crafting fabulous introductory emails. But, just because you put in the work and earn a mention doesn’t mean that
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5 Spectacular Blogger Outreach Campaigns to Take Note of
June 06, 2013
Straying far from the ways of traditional journalist pitching, blogger outreach is done on an individual, personalized level. Not to mention the campaigns tend to burst with creativity as bloggers align with brands and offer sincere word of mouth recommendations. Personally, I love to
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Making Outreach Easier – The Journey to Our 4th Major Release
June 03, 2013
For the past 12 months everyone at GroupHigh has worked tirelessly to build and support a product that makes the process of authentic and personalized outreach marketing accessible to agencies and brands. Through this process we’ve been blessed with an amazingly active and respo
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Best Practices When Hosting Guest Bloggers
May 30, 2013
Today’s post is from guest blogger Cristina Roman. Enjoy! A large part of my role as a digital marketer is managing blogs, which entails inviting bloggers to guest post on the blogs to increase their exposure, up their SEO, and add to their blogging resume. The benefit for my cl
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