5 Tactics to Engage Mid-Level Influencers for Your Brand
April 30, 2013
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Mid-level influencers, sometimes also referred to as the “power middle,” remain an untapped resource for many brands. Their power lies in the realm of audience loyalty because if you can get these individuals in your network, they bring their entire audience with them. Think about inf
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5 Quick Tips to Streamline Your Blogger Outreach Campaigns
April 25, 2013
Blogger outreach—a timely process that is crucial to your strategy. Though I can’t offer you a magic button that finds and makes contact with all of the perfect bloggers for your campaign, I can offer you some tools and tips that can streamline the process. As a result you will find y
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How Many Companies are Doing Blogger Outreach All Wrong
April 23, 2013
Image courtesy of Stockvault What is worse than taking one of your company’s most strategic marketing tactics and failing in the execution? Well actually, there are quite a few things that can be worse but looking like an idiot is pretty high up there, isn’t it? Blogger outreac
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How to Strengthen the Backbone of Your Blogger Outreach Campaign: List Building Best Practices
April 18, 2013
Image Courtesy of Free Stock Photo by Ian L Let’s face it, organization can be boring but it’s the backbone to every task we set out to conquer. When it comes to blogger outreach, your key organizational component is creating your list of ideal bloggers before you reach out to them. B
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What Matters When Choosing the Right Blogs for Blogger Outreach
April 15, 2013
Image Courtesy of Basketman via freedigitalphotos.net When your company is looking to pitch a blog with a guest post or review request, you probably don’t want to pitch blogs blindly. You will want to do some research to make sure that it is a quality blog that has an audience you w
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